RUBEN UZAN – TRADE SHOW EXPERT

Have fun selling

Ruben Uzan Trade Show Sales and Marketing Expert
Ruben Uzan Public Speaking Trade Show Expert

Trade show sales & marketing expert 🏆

Fast pace environment, packed with people, 2 seconds to make an impression, 2 minutes to close a deal. Life is shorter on trade fairs.

In today’s digital era the weakest link is the human inside… And in sales even more because no machines will ever do the selling (or I’ll be out of a job and you wouldn’t read this). By nature, a business exchange is a human decision, based on a human relation… If you want to understand and grasp what is “behind the scene” of human relations that drive sales… 

Ruben Uzan Public Speaking Trade Show Expert

A LITTLE SECRET BETWEEN US

I never liked salespeople 🤫

From as long as I can remember I didn’t like people trying to persuade me to buy whatever they were selling. Until life’s irony put me on the path of a great north American salesman, the kind like you see in Hollywood movies (he actually looks like Jack Bauer).

Not only did he told me I had what it took to be a great salesman, but more than that to train salespeople. That plus that he would like to work with me (that was a happy day). Of course I only half believed him (he was a salesman after all). But still, flattered and curious, I’ve embraced the challenge he laid before me. It took me 4 years, a lot of money on books and trainings, mostly for snake oil, before I could say Eureka.

The magical formula eventually appeared to me after a good laugh with a friend of mine who was a top seller. An epiphany moment. The next day I took all that I did wrong trying to sell in the past, plus all the crap I’ve learned here and there that I knew wasn’t working. Layed it before me.

I filled the blanks with all I’ve seen, and sometimes they were not aware themselves, from shadowing great salespeople accross these years. I mixed it all with the latest discovery of social psychology that I was binge learning for years. And there it was. Right before me. A second laugh came, much stronger than the one I had the previous day. The kind of laugh you have when you look at what has been under your eyes for so long and that you looked for everywhere.

The puzzle was complete. It took me 4 years to figure it out, plus all that life had taught me. Now I won’t say I like salespeople again, but I know how to help them be more appreciated, and yes, sell better. Maybe I will like them eventually.

Services

What I Can Do For You 😇

Trade Show Consultations

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Trade Show Team Training

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Booth Coaching

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Sales Training

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Networking for Geniuses

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Teaching for Schools & Universities

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Conference for events

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SOME ORGANISATIONS I WORKED WITH

See yourself in the picture ? 😎 

What YOU SEED IS WHAT YOU HARVEST

Learn and grow(th)

THE A,B,C OF

How I work

Respect for progress not order

Political correctness, business BS, likelihood, not with me. I work with the rigor of a scientist and the spirit of children. My only interest is for you to progress not provide you with caress. That means no compromise on truth, but you can call it tough love.

Pleasure and Creativity

The people I train have a great time with me. Because one learn better when one’s in a good mood and because if I had to do my job without enthusiasm, I would quit.

Parce que la vie est mouvement

The earth is in rotation, so to think life is static or settlement is an illusion. As Sarah Blakely says, my time to think is in movement so I’m always eager to move and so will you with me. This is also why I do this job, it brews people and it shows me the country. I will stop one day, I will end up sedentary, somewhere underground, but I hope in a long time.

Trade shows sales made easy

WANT TO GET IN TOUCH?

Write me a nice email and avoid the spam filter 😉

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Gallery

Latest Trade Shows 🥳

Ruben Uzan Team Lux RH
Ruben Uzan Team Lux RH
Ruben Uzan Ratp Viva Technology

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