RUBEN UZAN – TRADE SHOW EXPERT
Trade show sales & marketing expert 🏆
Trade fair – an environment in which time is limited and competition are two steps away. You have 3 seconds to attract a visitor and 5 minutes to convince them to do business with you.
Selling is more complicated there than elsewhere.
The more we interact with screens and computers, the less we do with humans. Modernity has diminished our social skills… and on shows – it shows!
Good exhibitors, prepared for these sales competitions, will know how to take advantage of the R.O.I. potential of these events.
Others will blame the show organizer, the location of the booth, or explain to you that they are going there for “branding”.
My role is to make sure you’re in the first category.
A LITTLE SECRET BETWEEN US
I never liked salespeople 🤫
For as long as I can remember, I never liked people trying to persuade me to buy whatever they were selling. Until I came across a great North American salesman, the kind of what you see in Hollywood movies (he actually does look like Jack Bauer).
Not only did he open my eyes to what I was missing, but he also made me an offer to join his teams of trade shows salespeople. Of course, I was skeptical – after all, he was a salesman. Flattered and curious, I nevertheless embraced the challenge he placed before me. I would eventually join his team and take his company to the old continent, Europe. But before I did, I wanted to grasp what he was actually doing with so much talent, and why it worked like magic.
After 4 years of shadowing sales experts and fundraisers across Canada and the US, trials, errors, shameful moments, a sh*tload of money on trainings, I finally had my epiphany.
The magical formula appeared before me and was so simple and humanistic I wonder why no one has figured it out before.
This science based discovery and techniques are what I teach. They will change how you look at sales, improve your success rate, and most of all they will make you love selling.
What I Can Do For You ✌🏼
Trade Show Consultations
I review your strengths and your weaknesses, and show you how to measure trade show potential and performance. I also show you what you can and should improve to improve on your return on investment.
Trade Show Team Training
You can have the most beautiful booth ever, but without a professional team you’ll get nowhere. I teach exhibiting teams how to prepare themselves for the business speed dating fairs are, and how to perform at their best.
There is no better teacher than experience and that’s why I take the floor with the teams I train to not only tell them, but show them the secrets of the best trade show salespeople.
If you can make the sell there, you can make it anywhere. I teach how to be a good salesperson outside exhibitions halls as well, whatever the sales channel.
Networking for Geniuses
After mastering trade shows, clients came back and asked for more. They wanted to make the best out of other types of events as well. So, we came up with a networking training program that turned their boring-why-am-I-going-again cocktails party into profitable moments, no matter what they serve at the bar.
Teaching at Schools & Universities
Youth is full of surprise, promises and… questions about how things work. It is a real pleasure to be challenged by the students’ questions, and a delight to see the light bulbs over their head goes on.
Conference for events
Need a speaker/entertainer and a fun/smart subject for your next event? I teach event participants how to make the best out of their time and encounters in events. The effect is twofold: they make better connections thus enjoying the event. Guess who they say thank you to ? You, the organizer.
SOME ORGANISATIONS I WORKED WITH
See yourself in the picture? 😎
TO CHANGE THE OTHER, START WITH THE ONE IN THE MIROR
THE ABC OF
My work ethics
Respect for progress, not order
Political correctness, business BS and likelihood – not with me. I work with the rigor of a scientist and the spirit of a child. My only interest is for you to progress, not provide you with caresses. That means not compromising on truth, but you can call it tough love.
Teaching with humour and creativity
The people I train have a great time with me. One learns better when in a good mood, so I break the mold of traditional boring classes to keep people’s attention and spark their interest. Working, or in this case, learning without enthusiasm, is not an option.
The essence of life is movement
The earth is in rotation, your heart beats, so to think life is to settle is an illusion. Being in movement is our essence so I’ll get you on your feet either in training or on your booth. After all I spend my time in halls and alleys where everybody’s walking. Eventually one day, I’ll stop and end up sedentary, somewhere underground, but I hope in a long time.