Coefficient Directeur splits in two brands. One for Business Development called The Ark Training. And one dedicated to my speciality of Trade Show Marketing and Sales called Trade Show Experts, European branch of Face to Face Marketing inc. in Canada to bring to the old continent the strategies, methodology, and tactics we teach to the best exhibitors in North America.

Experience of a lifetime. Got selected as the year 2017 RIG Fellow, an honorary title given each year to a young leader by one of the world leading and discrete humanitarian organization. Based in NYC I was sent accross the country to Detroit, D.C., L.A and overseas to Israel, India, Ukraine. I did learn a lot about community building, fundraising and create a global exhibition for community building practice exchange.

Leave employees world to embrace a new adventure as a marketing and sales facilitator with my digital twin Avner Uzan. I create and facilitate workshops in branding and sales strategy for my clients, from SMBs to Multinational Corporations.

Elections 2014. A new mayor got elected I was called back from Canada to help him put the municipality in order and in motion with a new vision for the future. I’ve worked on a road map for the next years to be more inclusive of citizen’s voices and more ecological in the way we build projects.

Fascinating intercultural work reaching out to French startups aiming at the North American market to sell them our business development package. Basically we took care of the leg work so all they had to do is come, meet, sign the deal and open an office in the Americas.

Brought up to speed and up and running social medias for solopreners and small companies. Created Websites, Youtube Channels, Facebook Company Pages and tought community management. Results +30% in sales within 3 months.

Exploration of the middle east storm continues as I stepped more into the media battle field. Adapted articles written by T.I.P. from English to French about the situation in Israel. Had several papers published in the mainstream French press like Le Monde, Le FIgaro, or Liberation. Took care of logistics for former israeli ambassador media tour in France, Meir Rosenne.

Changed country to learn its issues and policies to fix them. Interned at the Ministry of Public Security and a Think Tank. I wrote a handbook in crime prevention mixing sociology theories of crime and a benchmark of international practices to top it down. I monitored weak signals in the Sahel french press about AQMI activities in the region for Dr Tanchum from the Shalem Center. Work was published in the israel journal of foreign affairs.

Oh boy what a nut job ! I’ve learned a lot about human nature in it being caught between the politcian “way of thinking” and the reality of citizen life in a suburb of Paris.

Ever watched Spin City with Michael J. Fox ? Well that was my everyday life with a little bit less comedy and a little more tragedy unfortunately.

What I did : Organized 87 events from 10 to 5 000 attendees, taking care of protocole, logistics and writing speeches for the mayor, Alain Calmat. In charge of the editorial line of the monthly local newspaper, I’ve set the agenda for the writing commitee, reread every article to make sure it was aligned with our communication strategy. I Managed crisis communication when s**t happened and received for private meetings more than 200 citizens who had a demand or an issue with the municipality. Oh and we won the Elections in 2008 in a landslide +9% from the 54,67% of 2001, 62,58%.

What a job! 18 hours of work a day, smile mandatory or you’re out, but I loved every minute of it. If it was paid better I would probably still be doing it. What I did : took care of kids so their parents could actually be on holiday, organising their days at the Mini Club to keep them entertained and send them back to their parents happy but exhausted. I’ve also learned the secret sauce of the famous Club Med that I still use today on trade shows.

A great memory, selling perfumes to shoppers. Took delight in matching their olfactive signature with their personality. Didn’t know yet what I was doing was using the four steps of sales I would later on in life teach… Results were 10% superior to objectives.

A bit of a deception… Advertising as I learnt it in University was much more fascinating than the reality. Nevertheless, I did help with the logistics of RFP in “new business”. Then moved on to an account manager position where I took care of logistics and go between the client, the legal and creative department to create TV and radio ads for Danone’s dairy products : Actimel, Gervais aux Fruits and Petit Pot Nature. Unfortunately too advertising on junior level didn’t pay even to make a living, so I moved on.